Perusa Partners Fund 2 LP acquires Xindao from its founding shareholders

Guernsey/Munich/The Hague, September 12, 2017 – Xindao was founded in 1986 by Diederik van Styrum, Sandro van Hellenberg Hubar and Gijs van Wezel in The Hague, The Netherlands. The company is positioned as a leading high-end player in the functional promotional products market with its own proprietary branded products designed by its in-house design team located in Shanghai. Xindao owns and operates an own printing and decorating business, Printmasters, in Romania, where the company also keeps its inventory to serve the European market within days. Xindao enjoys an excellent reputation for its quality, innovative products and specialization in the areas of technology products, drinkware, bags, and lifestyle products and can look back on double digit annual growth over the last ten years. Having invested significantly in new channels and operational excellence over the recent years, Xindao’s experienced management team will continue the successful work and accelerate its growth plan going forward.

“With Perusa we have carefully selected our partner to continue our fast growing trend of the last years independently. Our industry is consolidating and together with Perusa, Xindao will be a stable and strong player in our industry. Management is very happy with Perusa and we see big opportunities to even become a stronger everyday gift supplier for our distributors.”, said Albert van der Veen, CEO of Xindao Group.

Dr Hanno Schmidt-Gothan, Partner at Perusa GmbH, advisor to the acquiring fund: “We were extremely impressed with the management team, its record of tremendous profitable growth, and its lean & efficient operations. Perusa is looking forward to very successful years in the development of Xindao.”

Adds, Raphael Weller, Investment Director at Perusa GmbH: “Management did a great job over the last years to establish an outstanding operational set-up which strengthened Xindao’s leading position in the fields of innovation, quality and speed of delivery, and from which the Company will benefit greatly in the future.”

With Xindao, Perusa enters its first investment in the Netherlands.

The founders will leave the company by the end of the year.

The parties have agreed not to disclose the purchase price.


About Perusa

Perusa is an independent capital holding company, which currently has two funds with 350 million euro equity investing in medium-sized companies and Group divisions in the German or Scandinavian area. Perusa is pursuing a strong operational approach to increase the efficiency and thus the long-term value as well as the potential of the portfolio companies. Strategic acquisitions (buy and build strategy) are also striving to strengthen the growth of the portfolio companies.

Press contact

Perusa GmbH
Dr. Hanno Schmidt-Gothan
Theatinerstraße 40
D-80333 München
Telefon: +49 89 2388789-0
E-Mail: schmidt-gothan@perusa.de

VOCATO public relations
Jessica Auweiler
Braugasse 12
D-50859 Köln
Telefon: +49 2234 60198 17
E-Mail: jauweiler@vocato.com

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